FACTS:

• PageRank Withdrawal Syndrome (PWS): You see many people asking how to increase their Google PageRank, with an expressed urgency that shows they firmly believe it to still be the ultimate SEO factor.
• Insider Wrathyopia (i.e. Anger + Near Sightedness): You see a lot of SEO insiders dismiss it as worthless, and then tell you to just build links.

Well - as it turns out, Google's Visible Toolbar PageRank is *NOT* as important as you might think. It's also *NOT* completely useless!...

Most likely, YOU, like many of us at one time or another, are guilty of this:

You build a forum about cars, and you want to rank #1 for the term "cars", right? Or a forum about computers, and you want to be #1 for "PC", sound familiar?

There was a time (over 10 years ago now) when you would have a better shot at competing for top terms on the Internet. Search engines were much easier to manipulate, and the content explosion was just beginning.
...

Your search long tail can be measured very easily. The main metric you should be considered with is how many different keywords do you get traffic for?

You can determine this with your Google Analytics account or other stats program. You should also be tracking your process using your Google Webmaster Tools account. Here is how vBSEO customers can make efficient use of their Google Webmaster Tools account.

When this number is growing, you are effectively growing your search...

There is a lot of buzz about the "search long tail". You might also have heard it called the "search tail", "keyword tail", or simply "long tail". Here is:

• a nutshell introduction to this phenomenon,
• a summary of why it is important to your forum success, and
• a summary how the positive benefits are magnified by vBSEO

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The concept of the "long tail" was popularized in 2004 in a...

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