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why does revenue increase?

This is a discussion on why does revenue increase? within the Pre-Sales Questions forums, part of the Announcements & Pre-Sales category; Why does adsense revenue increase so much? Is it just because more visibility = more visitors/members which = more potential ...

  1. #1
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    why does revenue increase?

    Why does adsense revenue increase so much? Is it just because more visibility = more visitors/members which = more potential clicks?

    Just wondering if there's something else to this.

  2. #2
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    Brian
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    pretty much it.

    and when you start getting better CTR's, you get served better ads that pay more, and effective eCPM's go up and so to RPC's.

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    makes sense, thanks

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