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Question About vBSEO

This is a discussion on Question About vBSEO within the Pre-Sales Questions forums, part of the Announcements & Pre-Sales category; OK. I have a gaming site. I read mostly everything here. People have had many successes with this. Here is ...

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    Jeremy
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    Question Question About vBSEO

    OK. I have a gaming site. I read mostly everything here. People have had many successes with this. Here is my question. Now, if I get vBSEO installed on my site, will I see more members registered on my site or just more traffic going to the site and not registering? See, I have a lot of modifications on my site that can only be viewable to registered members. So, having traffic come to my site and not register is kind of pointless. I need something that is guaranteed to have many registrations per day. Can vBSEO do this?

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    Joseph Ward
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    There are a lot of factors that determine what you're registration rate will be.

    Let's think about it like this:
    • If 5% of your visitors register, and you get 100 visitors a day, you get 5 new members.
    • If you double your traffic, even with the *same member conversion rate*, you're going to get more members.
    Even a lower conversion rate, with a lot of traffic, will net you more members, of course.

    Now, vBSEO is NOT going to help you with general marketing principles and site stickiness as it pertains to (a) the content you create, (b) the promotions you provide, (c) the way you highlight key attractive info through the site, (d) the asthetic appeal, the (e) power and draw of your logo/brand, etc.

    However - there is a way that vBSEO can help with increasing membership conversion rates, and it relates to "more highly targeted traffic".

    If a page is optimized in such a way as to make the keywords it ranks for in the search engines, more closely related to the actual topic of the page, then the visitor will be more satisfied upon arrival.

    This can help improve the "stickiness" of your site. That is, how long they hang around to check out the landing page, and related content. The more sticky your site, the more you can expect in improvement in your membership conversion rates.

    The goal of vBSEO's optimization on a thread by thread basis is to not only deliver *more* traffic, and but also *more highly targetted* traffic.

    So, depending on the dynamics of your particular site, vBSEO can not only deliver potentially more traffic, but also potentially higher visitor to member conversion ratios.

    But don't depend on vBSEO solely for improving your conversion rate. Be active about developing an enticing hook for your site that attracts your visitors immediately and makes them want to register.

    Perhaps other members can give you some insights about their "hooks", and how they improve stickiness and member conversions.

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