What makes this forum so popular?

[JMEWLS]

Message Board Basketball Forum - InsideHoops

Basically I think it's the best NBA forum on the internet. But I see no SEO, not a great design etc. What are they doing that's so right?

[Future]

maybe this
Threads: 103,143, Posts: 2,413,401, Members: 44,067, Active Members: 1,521

After all, content is the king

[JMEWLS]

maybe this
Threads: 103,143, Posts: 2,413,401, Members: 44,067, Active Members: 1,521

After all, content is the king

But how did it get there?

[Cor van Noorloos]

content

[webwizzy]

The same thing I think about digitalpoint forums. Looks worst than stock vb but has loads and loads of content which makes it the home of many.

[Shadab]

And they started just 3 years ago !
(insidehoops.com/forum/showthread.php?t=1)

[Juan Muriente]

Maybe it has a good number of connectors, mavens or salesmen.