Heading tags should be used correctly. I completely disagree with the way vb4's default template uses them. Should we decide to do a vb4 theme, that will be a major area that we will look into fixing.
Headings are a supposed to be used as a semantic outline of the document's main sections contents.
Facebook breaks our validation, but if you scroll down to the Outline section,
[Invalid] Markup Validation of http://www.vbseo.com/f4/important-seo-tip-essential-h1-tags-missing-vbulletin-default-templates-30659/index4.html - W3C Markup Validator
You will see that even our skin (which is basically vb4 default with some color changes) is far from ideal.
According the to w3, you shouldn't have an hn+1 without an hn, ie, you can't have an h4 without an h3 or h2 or h1 coming before it in a document.
bullets are the same way.
- one
- two
- three
- four
looks normal. add an h onto it and you have the same basic effect
- one
- four
and it's just plain wrong/illogical.
The forum display page is even worse.
To the matter at hand, yes, you certainly can rank well without them. Using them correctly is a proven tactic. The problem is, few do.


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