• Article by Rob Ousbey with featured comments by Rand Fishkin
  • Just ranking is not enough.
    • You can get more clicks with the same ranking.
  • The title and snippet that appear in the results may help users choose you over someone ranking higher!
  • Make the title strong. Would you click it?
  • Put your keywords in the front of the title.
  • Eye tracking shows this boosts read rate.
  • See full article here