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Does a Physical Address onsite Assist with Ranking?

This is a discussion on Does a Physical Address onsite Assist with Ranking? within the General Discussion forums, part of the vBulletin SEO Discussion category; At first glance, it would appear that having a physical address listed has no bearing on Organic Search Results However, ...

  1. 05-29-2009 04:16 PM #1
    Ace Shattock
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    Does a Physical Address onsite Assist with Ranking?

    • At first glance, it would appear that having a physical address listed has no bearing on Organic Search Results
    • However, when comparing that physical address to WHOIS or WhitePages, those that match have better SERPs
    • Google treats your provision of an official and correct address as part of your site's overall 'Trust Rating'

    Full article

    Further reading
    In the Google Librarian Newsletter 2006, Google gives some suggestions on how to make your site 'Trusted'.
    Last edited by Joe Ward; 05-29-2009 at 11:14 PM.
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  2. 05-29-2009 11:17 PM #2
    Joe Ward
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    It would be interesting to see how a vcard for the "site" or "business" added in the footer area of the site might have impact. This could actually help with local search.
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