- At first glance, it would appear that having a physical address listed has no bearing on Organic Search Results
- However, when comparing that physical address to WHOIS or WhitePages, those that match have better SERPs
- Google treats your provision of an official and correct address as part of your site's overall 'Trust Rating'
Full article
Further reading
In the Google Librarian Newsletter 2006, Google gives some suggestions on how to make your site 'Trusted'.







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