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Break down articles into multiple pages - SEO?

This is a discussion on Break down articles into multiple pages - SEO? within the General Discussion forums, part of the vBulletin SEO Discussion category; Let's say I have some 2,000 word articles to post into vB Dynamics or CMPS. If I break them into ...

  1. #1
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    len backus
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    Break down articles into multiple pages - SEO?

    Let's say I have some 2,000 word articles to post into vB Dynamics or CMPS. If I break them into 3 pages I get triple the ad revenue from CPM ads.

    But, which number of pages is best for bringing in search engine visitors...and why?
    LenBackus


  2. #2
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    Joseph Ward
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    For search, you would want to make sure that portions of the article that contain keywords from the title (at least) make it onto the first page.

    The rest is really more of a usability issue. If I were to make a recommendation, it would be one that would minimize crossing, but also minimize clicks (to the next page) that interrupt the reading process.

    Perhaps 3 scrollable pages before breaking would be reasonable.

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    Thanks, Joe. The title keywords always show up on what would be the first page. Can you think of any case where SEO would be better if only one page were used?
    LenBackus


  4. #4
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    There are many factors that could be taken into consideration. For instance, *related keywords* on the same page is helpful. If the page splitting moves the related keywords onto separate pages it could have *some* possible impact.

    Likewise, breaking the pages into multiple pages might increase the navigation depth within the site. The main article might be linked from the homepage, but the article pages (2+) end up being deeper in, and have less link value passed to them. It could be harder for the pages 2+ to rank prominently for their terms, especially if you only repeat the title of the article and add "page 2".

    Also check out:
    Understanding Google PageRank Versus Pure "Link Value" - vBulletin SEO Forums

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