In order to compete with Google , Microsoft has introduced a new search engine named Bing to internet community. With Bing Microsoft is aiming to take Google at their own game. They tried this several times in past but cannot do that in past. Is Bing any good to take Google down ?
According to Microsoft CEO Steve Ballmer "he name is short, its easy to say, it works globally." I agree with him on this as Bing is a name that can be globally recognized easily. Bing is a Web 2.0 name which is way different than Microsoft's old product brand names. Web 2.0 feel is not only related with the name but instead with the glassy design Bing looks more succesfull then Google.
However the important factor surely will be Search Results. Microsoft is calling Bing a decision engine because it refines results more carefully and offer topics of related interests.
Microsoft is planning to invest 100 million $ for Bing.com advertisement.
Do you think Bing.com can be succesfull ?
Which Search Results do you prefer to see Bing.com or Google.com ?



LinkBack URL
About LinkBacks






Reply With Quote
