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Banner adverts - what is fair to charge?

This is a discussion on Banner adverts - what is fair to charge? within the General Discussion forums, part of the vBulletin SEO Discussion category; I am just about to start offering banners spots on my forum. I have no idea what to charge though. ...

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Banner adverts - what is fair to charge? Banner adverts - what is fair to charge?

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Old 05-01-2007, 08:20 AM
Dave Hybrid's Avatar
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Real Name: Dave Hybrid
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Banner adverts - what is fair to charge?
I am just about to start offering banners spots on my forum.

I have no idea what to charge though.

What is a good eCPM to go with? Like the industry average or something.

Thanks

Dave.
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Old 05-01-2007, 08:27 AM
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There is no industry average.

One way to figure a good fee is to look at other sites similar to yours and see what kind of rates you can get from them.

For a 468x60 banner, some sites are lucky to get .50 cpm, other sites can get much higher.
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Old 05-01-2007, 08:42 AM
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Its a computer forum, so its a fairly high paying niche.

I'll have a look about on some other sites, thanks.
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