Some of you may be wondering what google Page Ranking is!
Actually, it's not that difficult a concept when you try and get your head round it.
You automatically have PageRank for each page on your website.... the bigger the site you have, the more Page Ranking is contained in it and your linking structure (navigation) determines how that PR is distributed around your website.
PR flows around the whole of any website and will be higher in some areas than in other areas of your site. Generally a homepage has the highest page rank, because of the inbound links pointing there (generally there is at least one link to the homepage on EVERY page).
PR passes from your homepage to the other pages that are linked from it.... the more links you have, the more that PR has to be spread around so, the deeper into a website you go, the less PR filters through (You can battle this in part by clever linking strategies).
You can take on additional PR into your website by getting other sites to link to you. They essentially cast a vote for your site. They pay for this vote by donating a little of their own PR to you.
You as you can take on additional PR, you can also lose it.
If a webpage has EXTERNAL links, then the page is casting a vote for each site it links to.... it is making votes by passing a little of the site's PR along to whichever pages are linked. If those sites are not linking back to you, then you have just 'leaked' a little PR.
There are lots of ways to manipulate PR within your website.... you can set up funnels to channel PR to the most important sections on your website. With cunning, you can also stop PR from reaching pages that do not benefit.... like a contact us form for instance and as such, keep the maximum PR in reserve to areas which stand to benefit most.
These manipulations are totally ethical and serve to make the most of the PR flowing within a website because PR is a factor in google's ranking algorythms... the stuff used to determine where pages are ranked in results.
Hope that you found this of interest!
Rob Collyer
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Rob is an SEO specialist and the CEO and Founder of Webforumz.com (Web Design Forums)



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