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what do you think about link exchange?

This is a discussion on what do you think about link exchange? within the Analysis: Traffic & SERPS forums, part of the vBulletin SEO Discussion category; Hi There what do you think about link exchange with related site? do you think it will give the site ...

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    Senior Member
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    Exclamation what do you think about link exchange?

    Hi There
    what do you think about link exchange with related site?
    do you think it will give the site better position in google search result?

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    no reply?

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    Senior Member briansol's Avatar
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    I avoid them.

    Basically, the only one who is going to accept you, is someone smaller than you who will benefit more from your traffic then you will from their traffic.

    As far as search engines are concerned, it won't help you very much at all anyway.


    The BEST link is a link that comes natural.
    Take, for example, this article: Online Investing vs Timeshare Investing | Aaron Wall

    There are 3 links in it to other sites. THOSE are the kind of links you want.

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    thanx for your reply brainsol,since about 1 year all was saying that link exchange give your site better position in google search but these days dunno really i'm not sure

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    yeah why avoid them if they are not paid links and they are link exchage?

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    Senior Member briansol's Avatar
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    i said why in the quote

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    Senior Member Shadab's Avatar
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    Quote Originally Posted by rensquared View Post
    Yeah, thats why we're asking why sir..
    Answer is :

    Quote Originally Posted by briansol View Post
    I avoid them.

    Basically, the only one who is going to accept you, is someone smaller than you who will benefit more from your traffic then you will from their traffic.


    As far as search engines are concerned, it won't help you very much at all anyway.

    The BEST link is a link that comes natural. Take, for example, this article: aaronwall.com/node/8 . There are 3 links in it to other sites. THOSE are the kind of links you want.

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    and what if you add 2 links for some one in your site and he add for you only 1 link in his site?
    is this normal for google?

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    any answer plz?

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    Quote Originally Posted by Seleno View Post
    and what if you add 2 links for some one in your site and he add for you only 1 link in his site?
    is this normal for google?
    I am not sure what you mean by normal.

    If you mean, will Google detected that as a *natural* linking structure, I would say *yes*, but it depends on each individual case.

    Linking should be a natural process, and not always symmetrical, i.e. 1 for 1 link exchanges.

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    Quote Originally Posted by rensquared View Post
    So google won't see it as unfair?? Coz you got two links from the other while the latter only got 1 from you?
    Google is not concerned with fairness, except to the extend that "pages most relevant get listed most highly".

    Google wants to see natural linking strategies where more popular or more valuable resources have more links to them overall.

    1 to 1 links indicates link trading, not naturally linking, when it is widespread.

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    Natural, or specifically non-manipulated, will always be preferred by Google. The task of determining "naturalness" is difficult, of course.

    Just a simple 1 to 1 link exchange is only a tiny factor in the whole equation though. Relevance of links, rate of new links getting created, authority of linking site, etc, all come into play.

    We typically speak about Google algorithms in very simplistic, rule of thumb, observations. But the true crawling, indexing, ranking algorithms are still a trade secret and of a extremely high level of complexity.

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