Social Marketing and SEO

What do you think, how much social marketing and social bookmarking help in SEO for your business? Do you use it? If yes, how was your experience.?

Is social bookmarking still effective now that Google Panda has updated..? What do you think guys?

Social media participation is something that helps in getting exposure for your business. It also helps in improving the number of organic backlinks and traffic for website. It purely depends on how you carry yourself in social media. If you are participating genuinely, you will see good benefits, but if you just keep promoting your business without participating properly, then it is of no use. Most importantly, avoid automation in social media. Genuine users never like to follow bots.