Analytics Segmentation Tracking

Hello,

those of you who want to apply segmentation tracking in Google Analytics for your forums guests vs. members, you can use __utmSetVar() function for that.

That function sets the cookie for visitors, so it is enough to put this on the login page only, find this in functions_vbseo.php file:

PHP Code:

if(THIS_SCRIPT == 'register') 


and add above:

PHP Code:

        if(THIS_SCRIPT == 'login' && $GLOBALS['bbuserinfo']['userid'])
        {
            $newtext = preg_replace('#(</body>)#is','
<script type="text/javascript">
pageTracker._setVar("member");
</script>
'.'\\1',$newtext,1);
        } 


That will not affect users that are already logged in though (or have "remember me" enabled), so if you want to apply it for every page load for members, the code would be:

PHP Code:

        if($GLOBALS['bbuserinfo']['userid'])
        {
            $newtext = preg_replace('#(</body>)#is','
<script type="text/javascript">
pageTracker._setVar("member");
</script>
'.'\\1',$newtext,1);
        } 


Note: make sure that you applied updated Google Analytics code as described in New Google Analytics Code

Note: This is for the OLD Urchin style Analytics.

If you upgraded to the new version,
you need to use

pageTracker._setVar('member');

Thanks Brian, I've corrected the code above!

Hum, so using the above you could actually define separate segments. Users that logged in and users that are already logged in.

It should allow to separate member visitors from guest visitors.

Oleg,

I streamlined this whole process, including the registration funnel. It puts everything into one script tag nice and neat.

see attached. It replaces the whole
if(VBSEO_ADD_ANALYTICS_CODE) { }
conditional.


This produces nice code

Code:

<script type="text/javascript">
	var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
	document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
	var pageTracker = _gat._getTracker("UA-xxxxxx-1");
	pageTracker._initData();
	pageTracker._trackPageview();
	pageTracker._setVar("member");
</script>

and on the registration (assumed logged out):

Code:

<script type="text/javascript">
	var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
	document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
	var pageTracker = _gat._getTracker("xxxxxxxx");
	pageTracker._initData();
	pageTracker._trackPageview();
	pageTracker._setVar("guest");
	pageTracker._trackPageview("/google-funnel/enter-birthday.html")</script>

it should also be noted that if you are using the new GA tracker, that the 'outgoing' script needs to be addressed from urchinTracker() to the new pageTracker as well.


on functions_vbseo_seo.php at about line 60 find

Code:

$linkout = 'urchinTracker (\'' . VBSEO_ANALYTICS_EXT_FORMAT . $linkout . '\');';

replace with

Code:

$linkout = 'pageTracker._trackPageview(\'' . VBSEO_ANALYTICS_EXT_FORMAT . $linkout . '\');';

and also on
functions_vbseo.php around line 1288

find:

Code:

$newtext = preg_replace('#^(\s*pd\[\d+\] = )\'(.+)$#me', '"$1\'".preg_replace("#(urchinTracker \\()\'(.*?)\'#","\$1\\\'\$2\\\'", str_replace("\\\'","\'","$2"))', $newtext);

replace with:

Code:

$newtext = preg_replace('#^(\s*pd\[\d+\] = )\'(.+)$#me', '"$1\'".preg_replace("#(pageTracker._trackPageview \\()\'(.*?)\'#","\$1\\\'\$2\\\'", str_replace("\\\'","\'","$2"))', $newtext);

That should get you 100% up to speed on the latest trackers

Great idea on consolidating analytics code, thanks Brian!

Oleg,

Are you going to incorporate this into a future release of vBSEO? It would be great to have an option to be able to see our Analytics by members or guests.

Yes, that will be included in the next vBSEO version.

Originally Posted by Oleg Ignatiuk

Yes, that will be included in the next vBSEO version.

Sweet!

Just to update....

DO NOT use the 'guest' tracker. Doing this will forfeit all your bounce rate stats.

Please try to move setVar() tracking function *above* the _trackPageview() and *below* _initData() lines, that seem to be working correctly with Bounce rate report.

This should definitely be included in the next VBSEO version!!!

Alex, this is already in RC5 and will be for sure in gold as well