Serp search

Hi all;
if I go here:
Pagerank checker :Google SERPs checker: results many countries Google Pagerank SERPs index results web SEO tools

and search my website (intotheapple.com) with keywords "apple" or "mac" I cannot find it on the first 100 results on google.it…

Is there any issue with my site indicization?

apple and mac are extremely generic and would be VERY difficult to rank well for such a broad term. You're fighting every product website that sells apple ipods, computers, phones, and so forth plus all the forums, blogs, tech sites, etc that all have content with those keywords.

Focus on the long tail.
How long is your search long tail?

I agree with Brian. The keywords you are trying to reach are generic. Might as well use the keyword and add something to it. Like "apple computers", something like that. If you really want to rank, do keyword research and use them.