High impression/Low CTR or Low impressions/High CTR

Originally Posted by Arjan

One question. I noticed that I have quite some ads that link to "ads farms" or pages that display quite some ads themselves.

I have a feeling that those are not the best paying ads and thus best be blocked. Anyone knows more about that?

yeah, kill those. Those are 'MFA' sites (made for adsense) as the market calls it. PPC arbritridge is also another term. Basically, they buy traffic in hopes that their outgoing traffic pays more than they spend, thus turning a profit.

Originally Posted by Keith Cohen

The last few days have been interesting for me... Really low income before noon, then it jumps up at the end of the day... It's usually the other way around....

I woke up this morning to crazy aRPC... i'm at my 3pm average at 9am right now. Today might be a record setter

low impressions is better.

Originally Posted by briansol

I woke up this morning to crazy aRPC... i'm at my 3pm average at 9am right now. Today might be a record setter

well, that didn't last. i'm 60% off my best day. lol

Originally Posted by dprundle

low impressions is better.

nice answer with lot's of back up

if this were remotely true, mysitethatonepersongoestoaday.com would be a money pit.

im seeing a lot of posts here about blacklisting and blocking ads, how are you guys doing this?

Thanks.

adsense seteup -> competivie ad filter

ooohl....duh me...lol

My CTR hasn't come close to 1%. What am I doing wrong.

Discussion forum for Tactics Arena Online

There are various reasons.
1: displaying and/or blocking wrong sites.
2: you are in a niche with bad ads. A quick look told me this might be partially your problem.

I have this problem myself also. My site is about making textures for flightsimulators. Due to the subjects I get various ads and among them totally irrilevant ones, like tiles and other building materials or make-up for women. Though it is much better then it was in the past.

Your CTR goes up in these cases among others:
- you have lots of visitors who bump into your site, but find it is not what they are looking for
- you have a site about subjects which display good and popular ads.

If you have a msall site with a small but strong visitor base, then your CTR is probably low. And when your visitors decide to help you and click ads for you, you might end up blacklisted by Google, since they assume you have people clicking ads for you.

Originally Posted by Joe Ward

By the way, why not high impressions + high CTR?

And how's that possible may I ask?

Why?

lets analyse this. It comes down to long tail keywords VS short.

Lets say youre looking for tiger woods slazenger golf clubs for example. you search for 'golf clubs - high search traffic, high CPC and broad terms. you click on a bunch of ads but do not find what youre after - LOW CONVERSIONS.

Lets say i then type in tiger woods slazenger golf clubs. Low CPC, low search volume, but if i see a sponsored link that IS showing for this word, and i see the site, do you think im more likely to convert off that keyword? of course.

google rewards high CTR because that is their revenue maker. what you dont understand here is that is MUCH better to have long tail keywords that are specific, and have thousands of them.

What you will end up with is a lot more impressions (including a few broad terms for good measure), BUT a lower click thru rate. the 1-2% amount is optimum. If you have HIGHER impressions, but a lower CTR, you are still getting the same amount of web visits, but they are HIGHER converting visitors.

better for your ad to be viewed a a lot more times but only a specific small percentage visiting your site. potential customers that are a lot more likely to purchase.

text ad comes into play here too.

say you do party hire. but you only do chairs and tables. you could have a broad ad that just says party hire equipment available, resulting in a lot of clicks, but average conversions.

but if you have in your ad - chairs and tables for party hire - you will have a lower click thru rate - but a MUCH higher conversion. we call your ad your primary filter.



ultimately, this results in increased revenue for your business, which is what we are all in this for.