Email from adsense...

What do you make of this?

Hello,

We're writing to let you know about an upcoming update in your
AdSense account designed to help you generate the maximum revenue
from your ad units. You'll soon be able to allow multiple ad
networks to show on your pages, which means that advertisers from
external Google-certified networks will be able to compete with
AdWords advertisers for your ad space.

If you're unfamiliar with what ad networks are, they're companies
that partner with advertisers and publishers to buy and sell ads
on sites that they don't own themselves, similar to AdSense. Ads
from these networks will compete with Google ads to show on
publisher sites, and the ad generating the highest revenue for
publishers will be displayed.

To ensure the quality of the ads appearing on your sites, we're
certifying all participating ad networks for adherence to our
standards for user privacy, ad quality and speed. You'll also have
control over which networks can show ads on your pages - you can
choose to opt out of receiving ads from specific networks, or all
networks completely. This means you can continue to show ads from
only AdWords advertisers if you like.

Finally, some ad networks use tools similar to Google's
interest-based advertising to show more relevant ads to users on
the sites they visit. These ad networks won't be permitted to
collect data from your site for the purpose of subsequent
interest-based advertising, but we'll allow those who comply with
user privacy guidelines to show ads using these tools. You'll have
the ability to opt out of showing ads based on user interests from
these ad networks, and we've changed our requirements for
third-party ad serving to reflect this. More information is
available at
Requirements for third-party ad serving - AdWords Help.

These new capabilities will automatically be enabled for your
account, and you'll see a new section in your Ad Review Centre
where you can allow or block specific ad networks. Please note
that we'll gradually be adding new ad networks to AdSense accounts
over the next few months, so you won't see any immediate impact on
your ads or your earnings.

To learn more about this launch and managing the ad networks
appearing on your pages, visit the AdSense Help Centre at
https://www.google.com/adsense/suppo...GB&topic=13522.

Yours sincerely,

The Google AdSense Team

Hey woo, how the Devil are you? (YSC here lol)

Strange one this. Upon reading the first sentence, I thought they were allowing us to use other contextual advertisers on the same page as adsense.

Then realised they're actually offering adsense real estate to other advertisers. Very strange. So this will work on a PPC basis too? Also who are the networks they're talking about? CJ and the like?

If so, I can't help thinking there are becoming too many people in the loop taking a slice of a finite advertising revenue pie.

The advertiser pays the network - the network pays Google - google pays us the lowly publisher. For the advertiser to get value for money we're going to end up with pittance surely? At least we will compared with the initial outlay by the advertiser. Without the content us lowly publishers generate, all these inbetweenies wouldn't be worth diddly squat!

Strange one this. Upon reading the first sentence, I thought they were allowing us to use other contextual advertisers on the same page as adsense.

Then realised they're actually offering adsense real estate to other advertisers. Very strange.

LOL, that is exactly what I was thinking when reading the article.

I see this as a good thing. When advertisers need to compete for the ad serve, the price they bid goes up, in turn, making us more money.

It will be interesting to see if Microsoft could compete one day with AdSense now when they signed the "big bing search ad deal" with Yahoo.

Competition is always good for customers imho.

LOL - Hey Mark, fancy seeing you here I'm good thanks. Hope you and the family are well



Guessing everyones list is the same, but I have the following on my 3rd party list:

Google Ad Exchange Testing Network
Aggregate Knowledge
DataXu
Acxiom
Adchemy
Invite Media
Specific Media
Turn
[X+1]

I'm guessing that if it's worth Google doing it, then our cut, (no matter how small) can only be a good thing to up PPC's. Will be interesting to see if this in some way is connected to Google Admanagers upcoming relaunch/new interface (selling ads on a site to site basis, maybe?).

Good thanks.

How's your ever-growing tribe?

Do you have any more info on the "selling ads on a site to site basis" thing?

Sounds interesting.

What i see is Google is again trying to take control over internet add market. The actions Google does in last years disturb me way more than the actions Microsoft does.