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Do image ads pay more?

This is a discussion on Do image ads pay more? within the Google Adsense, YPN, & Other Ad Networks forums, part of the Monetizing category; Do they pay significantly more?...

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Do image ads pay more? Do image ads pay more?

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  #1  
Old 05-26-2008, 05:41 PM
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Real Name: Arkidas
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Do image ads pay more?
Do they pay significantly more?
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Old 05-26-2008, 07:31 PM
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generally, they pay 'differently'.

most image ads are served in CPM method, not CPC.
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Old 05-31-2008, 07:37 PM
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Real Name: Hendrik Kleinwaechter
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I increased my CTR by using them. 2 Blocks with text/image ads close to each other. If one of the ads is an image, then the user's eyes will be attracted to the ad unit. That way they might click on the ad next to it or on the picture itself.

I recommend you using both text and image ads. However, test it yourself, different sites, different methods.

Regards,
Hendricius
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Old 07-26-2008, 09:41 AM
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I have tested both methods, text only and then image ads only. Even the returning users seem to find the image ads more appealing, but some say that they get the same image ad over and over. In the end, I enabled both.
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Old 07-26-2008, 02:05 PM
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I really only use text ads on all my sites.. I think I have one image ad on our 404 page, but text for everything else.
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