Different strategies to use Adsense Channels

Hello everyone,

today I want to expand on the topic of Adsense Channels and talk about different
strategies on using channels to track your results and optimize your Ad placements.

There are many different strategies for using adsense channels.
In this thread I want to discuss two different approaches on using adsense channels.

Approach 1: Track each single Ad Unit
Approach 2: track different ad formats and placements


Approach 1:

You can track each single Ad Unit on each of your sites separately.
If you only run one website this shouldn't be to hard to do. If you have multiple websites
this approach requires a complex naming system for your adsense channels to make an
effective use out of your statistics.

If you want to know how I utilize adsense channels with Approach 1 and get an example
for a complex naming system read: The Secret to using Adsense Channels

Let's say you run a Blog Website as your only website and you have 4 main categories
for topics on which you write about. And let's say you have 3 Ad Units on each page.

1. one large rectangle (336x280px) at the top below the Blog entry title
2. one medium rectangle (300x250px) below each Blog entry
3. one Square (250x250px) in your Blog navigation

You can now create 3 Channels for each single Ad format.

However what I would suggest to give you much better statistics on your earnings and
how users interact with your Blog I would suggest that you create 4 different channels
for each of your ad units representing each of your four categories on your Blog.

Name them something like this: Category - Ad Unit - Placement

Example:
"Category 1 - Large rectangle - below title" and
"Category 1 - Medium rectangle - below Blog entry"

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Thank you. The strategy seems very cleverly prepared. I am too lazy to applly it now. But looks very good to me.