CTR of contextual ads

Hi boyz

My question is for all members in particular for Briansol

The CTR of contextual ads you take in consideration with impression of all announce or the impression of the page...example:

if I have a site with 1000 page view a day and all page have 3 boxes with 4 announce.All 3 boxes have CTR 1%. In this example you consider the CTR :

1) CTR= 3% because I consider the CTR of the page
2) CTR= 1% because I consider the average CTR of the box of ads
3) CTR= 0,25% because I consider the average of CTR of the single announce

I am in SMART PRICING with my forum and I want take the correct way with a CTR of 2% like Briansol but what kind of CTR?

Excuse me for my bad english

it can go either way.

google adsense lets you show reports by page, or by ad.

i personally only run 1 cpc ad unit per page so my page ctr is always the same as my ad unit ctr (well, when their reporting isn't fubar)

Thank you briansol
Another questio for you
You write in another thread:

Originally Posted by briansol

If you end up having a horrible CTR (under 1%) you end up getting lower paying ads and lower paying per click ads, as your site doesn't appear to 'convert' as well.

This happened to me a while back. I was sending in 25-30,000 impressions a day and around 200 clicks.
arpc was like 9 cents.

I killed all my multiple ad units, and dropped to about 18,000 impressions, and about the same clicks, and i ended up making more over time.
arpc went back up to 20-25 cents, which is good for my niche.

Your multiple ad units is in different page or you killed the multiple ad units in the same page?
If you killed the ad units in the same page, why your impression dropped down?You count the total impression of the page, or the total impression of ad units?

it was on the same page. i had a leaderboard, an ad under the first post, and one in the footer.
all but the leaderboard performed horribly, so it dropped me across the board.
i removed those 2 ads and only run 1 leaderboard position ad now, and ctr improved due to being only one unit to count for impressions.

I based the impressions and ctr off total ad units and pages combined when i had multiple.

Ok
The adsense team write

1. Many factors determine the price of an ad

More than conversion rate goes into determining the price of an ad: the advertiser's bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations.

2. Clickthrough rate doesn't affect advertiser return on investment (ROI)

The percentage of clicks that convert for an advertiser is the most important factor in an advertiser's ROI, so it's not only possible, but common, to have a low CTR and a high advertiser conversion rate. It's also possible to have a high CTR and a low conversion rate. Don't remove the AdSense code from your site just because it has a lower CTR - it may be one of your best converting sites.

Inside AdSense: The facts about smart pricing

Now we can work whit CTR and number of impression...but what can I do for I understad if a block of ADS has a good ROI o not?

A site in SMART PRICIG extend the SMART PRICING at the account.
A block of ads in SMART PRICING extend the SMART PRICING at the site?

What do you think about?

understand too that google doesn't want you to remove any ads. if you make $1, they make $1.40 probably. They will advise you not remove ads, because it gives them more impressions which they can "sell".

There's no good stats in adsense, or any ad program for that matter, that help us, the publishers, to make more money. It's all "feel" and a lot of "trial and error" to see what makes the most money on YOUR site. what works for me probably won't work for you, but might work for Joe and Bob.

I know brent and I run two similar nich (auto) sites, but our ads that work the best are nearly completely opposite of one another.