Anyone tried creating their own contextual adverts using VBSEO?

Hi all,
as I understand, VBSEO can help to make contextual adverts more accurate and effective.
Does this mean that it extracts keywords from a thread/post and stores them in a db somewhere?

I can see that keywords are included in the page source like
<meta name="keywords" content="blah blah blah" />

We have a forum and a web shop on our server and would like to write an app to display contextual adverts on our forum to advertise products in our shop.

Has anyone had any experience with using VBSEO to help with something like this or can anyone offer any words of wisdom?

thanks in advance,
James

That meta info comes from the first X words of the post, minus the stop words. You'd be better off enforcing the use of tags, and hitting the tag database for more reliable targetting data.

Thanks Brian, that's helpful.
Although the tag info is quite crude, our shop has a good search with fuzzy parsing, so it seems to work well if we just use the meta keywords as-is.

If I wanted to configure how they're constructed, change that X value and the fact that a general description's tagged on the end of them all, is that straightforward?

Also, is this meta keyword info stored/cached in the DB somewhere or is it dynamically generated on each page view?

thanks,
James

I'm 95% sure it's generated on the fly at run-time. Would need to dive into the code to verify that, but i don't recall a storage field for it.

Thanks Brian,
is it possible to get details of the plugin dealing with the meta keyword generation?
We seem to be on the right track, but wanted to confirm hook location and variable names and such.
thanks again,
James

vbseo functions differently from any other plugin. vbseo does all of its template modifications directly to the code as it processes it, not hooks.

so our code being exectured by the hook bootstrap_init_start should in theory be exectued after the keywords are generated and therefore once we make the $kw_content a global or are told how to access it we should be onto a winner?

Hello,

$kw_content and $desc_content variables are filled by vBSEO in its "global_complete" hook (you can check functions_vbseo.php file for details), so you will only be able to access it by creating another global_complete plugin with "execution order" set to a larger number.