AdSense Optimization Invitation

Has anyone else participated in Google's optimization program?

Originally Posted by Noodles

Can you shed some light on it?

I'll make a few assumptions that once you reach a certain level of revenue Google will take notice of you. You are then assigned to a Google optimization specialist who will help you optimize your site for use with Google AdSense. I received this email from Google and then called them to verify its authenticity.

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Hi,

Congratulations on your continuing success with Google AdSense. The AdSense Optimization team is currently seeking high-potential site owners who are interested in working more closely with us.
Our goal is to work closely with interested publishers to apply our best practices and implement optimized layouts for your pages. These techniques have proven to deliver increased revenue for both you and Google, while providing a better user experience for your visitors. I'd like to invite you into this program.

As part of the Optimization program, you'll gain access to an optimization specialist who will review your site to create and provide an optimized site layout. In order to participate in this program, we ask only that you work with us to find ways to improve your site and implement changes in a timely manner. In so doing, you'll help us gain insight into how we can make AdSense more effective.

If you're interested in participating in this program, please reply to this email so that I can begin creating a new Google ad layout for your site. As this program is only available by invitation to a limited number of publishers, we ask that you please refrain from sharing this information with the media or with other AdSense publishers.

I'd also like to let you know that we're celebrating Optimization Month throughout August. Each week we'll be focusing on specific areas of optimization for your site: from where to place your ads to how to drive quality traffic using other Google products, and more. Get started optimizing by visiting the AdSense blog (http://adsense.blogspot.com) or our recently improved Optimization Tips page (https://www.google.com/adsense/tips).

After you reply to the email a Google optimization specialist is assigned to you. A day or two later he came back with a new layout for my entire website. As a result overall revenue in August was up about 40%. It's real interesting what they do, which included redesigning the ads, adding different ads, targeting ads in specific areas, etc. In some ways he knew better than I where users spend more time, and ultimately viewed more ads.

You're probably wondering how much ad revenue it takes to get noticed. I don't think it's a specific number in dollars rather I think it's a level of traffic that gets you noticed. When Google sees a certain level of traffic they expect the publisher to be earning a certain level of revenue. If you earn lower than expected based on your traffic, I assume you'll be contacted by an optimization specialist to help bolster your revenue. Keep in mind Google wants you to earn revenue after-all that's how they make money.

Wanna give us a ballpark figure for traffic?

Thanks for sharing that. I wish I had a cached copy from before the optimization to see what they actually changed.

Originally Posted by thebassman

Wanna give us a ballpark figure for traffic?

I think it starts at 250k page views per day or 7.5m per month.

Ahh... cool, thanks.

we got contacted a few months back and we were at about 50,000 ad impressions / day, if that helps.

That's not too bad... I'm a lot closer to that than 250k/day

might have something to do with revenue, too though ... we do pretty good there ... but, who really knows the inner workings of google

Ain't that the truth.

i got it for 10k pages views per day

over 150,000 page views a day and never invited.