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"Click-to-Call" / AdWords Advertising: Google & eBay Revenue Sharing Deal

This is a discussion on "Click-to-Call" / AdWords Advertising: Google & eBay Revenue Sharing Deal within the SEO Buzz forums, part of the Focus on Members category; Google & eBay Join Forces to Provide Exclusive Advertising via Google AdWords and "Click-to-Call" Technology Powered by Google Talk and ...

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"Click-to-Call" / AdWords Advertising: Google & eBay Revenue Sharing Deal "Click-to-Call" / AdWords Advertising: Google & eBay Revenue Sharing Deal

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Old 08-28-2006, 05:55 PM
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"Click-to-Call" / AdWords Advertising: Google & eBay Revenue Sharing Deal
Google & eBay Join Forces to Provide Exclusive Advertising via Google AdWords and "Click-to-Call" Technology Powered by Google Talk and Skype

GooglePress has announced a multi-year deal between Google and Ebay:

Quote:
Originally Posted by GooglePress
to benefit both companies' collective communities
of users, merchants, and advertisers around the globe. The agreement
consists of two primary components involving text-based advertising and
"click-to-call" advertising functionality.
Essentially, eBay will run AdWords on its site exclusively.

It is somewhat unclear as to how the deal is structured regarding "Click-to-Call". Hopefully, it will not result in eBay saturating AdWords distribution at a cost that other online advertisers cannot compete with.

Notes on vBSEO
  • vBSEO is an AdWords advertiser and occasionally uses eBay auctions to launch special promotions.
For Discussion
  • Will Google and eBay's close working relationship allow Google Checkout to be adopted by eBay?
  • Will you invest in "Click-to-Call" advertising? How can it be leveraged for forum marketing?
  • Will eBay be a high converter for your AdWords campaigns vs. Google search result listings or other AdSense publisher sites?
Source:
Google Groups: GooglePress
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