It would be great to track and analyse the searches made by the users.
I have in mind something like this plugin for Wordpress - but of course made for vBulletin:
Search Meter: a WordPress plugin Semicolon
Many users have a question but don't ask for an answer but instead search for it.
So if you know what people search for you can answer questions that haven't even been asked ;-)
And of course relevant content is always good for seo.
Markus



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