Measuring Your Long Tail
Posted 04-07-2008 at 04:04 PM by Joe Ward
Your search long tail can be measured very easily. The main metric you should be considered with is how many different keywords do you get traffic for?
You can determine this with your Google Analytics account or other stats program. You should also be tracking your process using your Google Webmaster Tools account. Here is how vBSEO customers can make efficient use of their Google Webmaster Tools account.
When this number is growing, you are effectively growing your search long tail.
You can also determine the average # of search hits per term. The lowest this #, the more powerful your search long tail is likely to be.
The search long tail at vBSEO contained more than 18,000 search terms in the last 30 days.
Example A: NOT Long Tail Dominated / Search Traffic for Top Terms
Example B: Long Tail Dominated
In fact, Danny Sullivan of Search Engine Watch mentions a long tail search metric indicating:
Top 50% of All Unique Search Keywords = 80% of Total Hits
Keep this in mind when you are looking at your stats the next time. If you see your total # of search keywords growing, you are seeing vBSEO help your forum capitalize on the long tail search phenomenon.
If the trend continues, you are going to be positioned to get *a lot* of traffic!
You can determine this with your Google Analytics account or other stats program. You should also be tracking your process using your Google Webmaster Tools account. Here is how vBSEO customers can make efficient use of their Google Webmaster Tools account.
When this number is growing, you are effectively growing your search long tail.
You can also determine the average # of search hits per term. The lowest this #, the more powerful your search long tail is likely to be.
The search long tail at vBSEO contained more than 18,000 search terms in the last 30 days.
Example A: NOT Long Tail Dominated / Search Traffic for Top Terms
- You have 100 keywords delivering traffic.
- Your top 3 keywords get 10,000 hits.
- Your remaining 97 keywords get 1,000 hits total.
- 10,000 hits / 100 keywords = 100 hits per keyword
Example B: Long Tail Dominated
- Now, let's say you have 2,000 keywords delivering traffic and you get 30,000 hits from all keywords.
- 30,000 hits / 2,000 keywords = 15 hits per keyword
In fact, Danny Sullivan of Search Engine Watch mentions a long tail search metric indicating:
Top 50% of All Unique Search Keywords = 80% of Total Hits
Keep this in mind when you are looking at your stats the next time. If you see your total # of search keywords growing, you are seeing vBSEO help your forum capitalize on the long tail search phenomenon.
If the trend continues, you are going to be positioned to get *a lot* of traffic!
Total Comments 7
Comments
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HitTail - Long Tail Keyword Marketing Tool is also a great tool
Posted 04-07-2008 at 04:54 PM by Loco
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Determing the Size of Your Search Long Tail in Google Analytics
- Login to analytics.google.com
- Click on "Traffic Sources"
- Click on "Keywords"
You can change the date rate to determine the size of your long tail (that is, the # of keywords you received hits for) during that time period.Posted 06-02-2008 at 07:31 PM by Joe Ward - Search sent 66,565 total visits via 37,931 keywords. how long is that?
The most visits coming via 1 keyword are 552.Posted 06-05-2008 at 09:33 PM by Milad
Updated 06-06-2008 at 01:09 AM by Milad - That is 37,931 keywords long.Posted 06-06-2008 at 12:35 AM by Joe Ward
- I have 66,565 / 37,931 = 1.75 hits per keyword ... is that good?Posted 06-06-2008 at 01:11 AM by Milad
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Search sent 33,197 total visits via 10,928 keywords for me.Posted 06-24-2008 at 01:38 AM by CoryHawk - Hittail is very useful
Posted 09-05-2008 at 09:29 PM by blacknight
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