FACTS:
- PageRank Withdrawal Syndrome (PWS): You see many people asking how to increase their Google PageRank, with an expressed urgency that shows they firmly believe it to still be the ultimate SEO factor.
- Insider Wrathyopia (i.e. Anger + Near Sightedness): You see a lot of SEO insiders dismiss it as worthless, and then tell you to just build links.

Well - as it turns out,
Google's Visible Toolbar PageRank is
*NOT* as important as you might think. It's also
*NOT* completely useless!...