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A Long Tail Lesson: Why Does Every Webmaster Insist on Ranking #1 for "Widget"? Why Are They Dead Wrong?

Posted 05-28-2008 at 12:54 AM by Joe Ward
Most likely, YOU, like many of us at one time or another, are guilty of this:

You build a forum about cars, and you want to rank #1 for the term "cars", right? Or a forum about computers, and you want to be #1 for "PC", sound familiar?

There was a time (over 10 years ago now) when you would have a better shot at competing for top terms on the Internet. Search engines were much easier to manipulate, and the content explosion was just beginning.
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