Adventures In Online Marketing

I got my hands on a pdf of the old, out-of-print book, "Building Online Communities" by Amy Jo Kim.

While the tech references are dated (from 2000), there aren't that many, and I'm really fascinated by her descriptions of the life-cycle of community members and fosting a sense of place, loyalty and belonging.

I ultimately am convinced that building my site is a multi-faceted process that will include both social and technical considerations.

The ...