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The international car industry is currently presenting many environmentally friendly models at the IAA, the biggest car exhibition in the world. But could they really be successful in the British market? The clear answer is yes! For 64% of British drivers, hybrid cars offer a genuine alternative to conventional engines. One in five drivers (21%) is even thinking seriously about buying a hybrid when he or she next buys a new car. What's more, hybrid cars could become a lucrative business. British...

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